Societal Pressure and Makeup Usage

dc.contributor.advisor	Lucas, Amy
dc.contributor.committeeMember	McMullen, Mike
dc.creator	Kelley, Kelleyeanne E
dc.creator.orcid	0000-0001-5223-7630
dc.date.accessioned	2019-09-26T19:29:34Z
dc.date.available	2019-09-26T19:29:34Z
dc.date.created	2019-05
dc.date.issued	2019-05-12
dc.date.submitted	May 2019
dc.date.updated	2019-09-26T19:29:34Z
dc.description.abstract	This study explores how pressure to conform to beauty standards can influence women’s behavior, attitudes, and motivations. Survey data was collected from 132 female college students at a university in southeast Texas. Analysis of the data found evidence supporting the existence of three relationships. First, a weak relationship exists between the amount of pressure women feel to wear makeup and their use of it. Second, a strong relationship exists between the amount of pressure women feel to wear makeup and their attitudes towards themselves. Finally, a weak relationship exists between the amount of pressure women feel to wear makeup and their reasons for using it.
dc.format.mimetype	application/pdf
dc.identifier.uri	https://hdl.handle.net/10657.1/1465
dc.language.iso	en
dc.subject	Makeup
dc.subject	Cosmetics
dc.title	Societal Pressure and Makeup Usage
dc.type	Thesis
dc.type.material	text
thesis.degree.grantor	University of Houston-Clear Lake
thesis.degree.level	Masters
thesis.degree.name	Master of Arts

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