School Administrators' Use of Social Media with Stakeholders to Build Social Capital

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dc.contributor.advisorWillis, Jana
dc.contributor.committeeMemberGiles, Michelle
dc.contributor.committeeMemberPeters, Michelle
dc.contributor.committeeMemberOrange, Amy
dc.creatorBowman, Heather
dc.creator.orcid0000-0002-1280-1433
dc.date.accessioned2018-06-25T19:03:53Z
dc.date.available2018-06-25T19:03:53Z
dc.date.created2018-05
dc.date.issued2018-04-02
dc.date.submittedMay 2018
dc.date.updated2018-06-25T19:04:24Z
dc.description.abstractThe purpose of the study was to examine elementary school administrators’ practices and perceptions of using social media to communicate with stakeholders and explore recommended social media communication practices to build social capital. Data collected with the Social Media as a Tool to Effectively Communicate with Stakeholders Survey and interviews revealed the social media tools used by Texas elementary school administrators and their comfort levels, perceived effectiveness, benefits, concerns, and recommended practices. Overall, participants reported social media as an effective communication tool that can promote positive public relations. However, more professional development is recommended to promote effective implementation and responsible use. Research findings support the further development of school administrator communication practices to develop social capital with stakeholders.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10657.1/997
dc.language.isoen
dc.subject.lcshSchool management and organization
dc.subject.lcshSocial media
dc.titleSchool Administrators' Use of Social Media with Stakeholders to Build Social Capital
dc.typeDissertation
dc.type.materialtext
thesis.degree.grantorUniversity of Houston-Clear Lake
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Education

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