Lucas, Amy2019-09-262019-09-262019-052019-05-12May 2019https://hdl.handle.net/10657.1/1465This study explores how pressure to conform to beauty standards can influence women’s behavior, attitudes, and motivations. Survey data was collected from 132 female college students at a university in southeast Texas. Analysis of the data found evidence supporting the existence of three relationships. First, a weak relationship exists between the amount of pressure women feel to wear makeup and their use of it. Second, a strong relationship exists between the amount of pressure women feel to wear makeup and their attitudes towards themselves. Finally, a weak relationship exists between the amount of pressure women feel to wear makeup and their reasons for using it.application/pdfenMakeupCosmeticsThesis2019-09-26