Societal Pressure and Makeup Usage

Date

2019-05-12

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Abstract

This study explores how pressure to conform to beauty standards can influence women’s behavior, attitudes, and motivations. Survey data was collected from 132 female college students at a university in southeast Texas. Analysis of the data found evidence supporting the existence of three relationships. First, a weak relationship exists between the amount of pressure women feel to wear makeup and their use of it. Second, a strong relationship exists between the amount of pressure women feel to wear makeup and their attitudes towards themselves. Finally, a weak relationship exists between the amount of pressure women feel to wear makeup and their reasons for using it.

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Keywords

Makeup, Cosmetics

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